Visual designer, art director, and writer working remotely from New York City. I create work that distills culture and narrative into thoughtful, resonant expressions, driven by a commitment to simplicity and elegance that leaves a lasting impression.
Current Position: Senior Designer at Apple
NIKE WOMENS | FUTURE OF FITNESS
GLOBAL BRANDING CONCEPT, 2022
Creative Director: Mackenzie Freemiere
Art Director, Designer: Misha Tahir
Strategy: Alex Tan, Jason Annas, Andy Benke
Nike: Christopher Gray
Animation: Ana Projects
Art Director, Designer: Misha Tahir
Strategy: Alex Tan, Jason Annas, Andy Benke
Nike: Christopher Gray
Animation: Ana Projects
The current landscape of holistic fitness for women is one-dimensional and offers a formulaic approach to perfection. For this conceptual rebranding, the team was tasked with imagining what the next frontier in women's Fitness looks like. To be applied across all Nike channels, we put together a visual execution that focuses on the energy and life that each individual woman carries—letting her know above all else “It’s not about how you move—it’s about what moves you.” Concept, design, and execution currently under review by Nike global.
︎ Graphic Design
︎ Art Direction
︎ Research & Development
︎ Concepting
︎ Art Direction
︎ Research & Development
︎ Concepting