Visual designer, art director, and writer working remotely from New York City. I create work that distills culture and narrative into thoughtful, resonant expressions, driven by a commitment to simplicity and elegance that leaves a lasting impression.
Current Position: Senior Designer at Apple
It takes a village, but more importantly it takes a Mother. Highlighting motherhood in all it’s forms, ‘All Hail Mom’ exists as Nike’s most intentional celebration of the modern Mom. From concept, creative, and production, this was a total top to bottom campaign delivery. Featured accross all Nike channels, including nike.com home page, and @nikewomen social media—it spearheaded a shift accross the Women’s department and became one of the most interacted with campaigns of the calendar year. Deliverables include 2 commerical spots (0:45 second narrative piece linked here, 0:30 second teaser shown above), full photo campaign rollout, and PDP treatment execution.
︎ Art Direction
︎ Production
︎ Research & Developement
︎ Visual Design
︎ Styling
︎ Production
︎ Research & Developement
︎ Visual Design
︎ Styling