Visual designer, art director, and writer working remotely from New York City. I create work that distills culture and narrative into thoughtful, resonant expressions, driven by a commitment to simplicity and elegance that leaves a lasting impression.
Current Position: Senior Designer at Apple
MADHAPPY | SHOWTIME ERA LAKERS
SEASONAL PHOTO CAMPAIGN, 2022
Creative Directors: Abraham Campillo, Alex Tan
Art Director: Misha Tahir
Producer: Janna Cabello
Photographer: Keith Oshiro
HMU: Dominique Lerma
Stylists: Rita Zebdi
Set Design: Eric Hersey
To celebrate Madhappy’s collaboration with the Los Angeles Lakers, the team was tasked with upscaling the production value and artistic execution for their newest Showtime Era collection. Leaning into the “Angelino” residents as the backbone of the franchise—the team executed an ambitious set photographing 30+ people from a range of races, demographics, and backgrounds, that tell the truly varied story of what it means to be a Laker fan. The depth of casting included those who worked in Madhappy factories, family and friends of the creative team, and 3 casted models to elevate the product to a high fashion level. The result was a campaign that united all people of Los Angeles as integral to the Championship mentality present in Showtime era Lakers Basketball.
︎ Art Direction
︎ Production
︎ Casting
︎ Reserach & Development
︎ Production
︎ Casting
︎ Reserach & Development