Visual designer, art director, and writer working remotely from New York City. I create work that distills culture and narrative into thoughtful, resonant expressions, driven by a commitment to simplicity and elegance that leaves a lasting impression.
Current Position: Senior Designer at Apple
505 STATE | FIRST ALL ELECTRIC SKYSCRAPER IN NEW YORK
BRANDING, WEB, CREATIVE DIRECTION
Located in Downtown Brooklyn, 505 State Street is New York’s first all-electric skyscraper, setting a new standard for sustainable living. Partnering with Alloy, we reimagined the apartment rental experience, addressing common frustrations like inflexibility and overwhelming information. Our approach centered around making sustainable living effortless and fostering a sense of community. From integrated appliances to bike-friendly infrastructure, we focused on details that enhance everyday life. This vision informed our brand and leasing site design, simplifying the experience with key features like isometric floor plans, side-by-side unit comparisons, and dynamic light simulations. 505 State Street is a step toward more meaningful, sustainable urban living.
︎ Graphic Design
︎ Web Design
︎ Strategic Positioning
︎ Art Direction
︎ Research & Development
︎ Web Design
︎ Strategic Positioning
︎ Art Direction
︎ Research & Development